What is the full form of CRM?

CRM stands for "Customer Relationship Management".

What is CRM (Customer Relationship Management)?

This is a type of study that elaborates the way businesses and other organizations interact with customers by the means of the data analysis method.

The data is picked up from various different communication channels, including a company’s website, telephone, email, live chat, marketing materials, and now that we are advancing into the new world of technology now social media is helping in this.

The purpose of this technique is that it allows a business and organizations to understand the needs and requirements of the targeted audiences that would eventually elevate the sales growth. The key feature is that it is utilized to work efficiently with past, present, and potential customers as well.

Tracing back the history, it was originally announced during the period of 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking.