What is the meaning of USP?

USP stands for "Unique Selling Proposition".

This term is used in the marketing field. The title is given to the specific product which carries uniqueness among the rest of the competing brands in the market. This label tends to provide an assurance to the buyer that it motivates them to buy that specific product even it being slightly costlier than the rest.

This concept is widely based on attracting more customers by the means of ads on media as well as on newspapers. This strategy to tempt the consumer has been extremely popular among other playful tactic. So, every since this strategy has birthed, every product is expected to have its own USP.

To elaborate: the company KFC is known to serve healthier burgers to consumers. Any customer could walk in and ask for a meal at any outlet which not only contains taste but healthy chicken as well. That is how the company is able to create its own name promoting health at reasonable pricing. This explains the need and use of USP.

A strong USP makes any product stand apart from the crowd and also is important for the branding as well. It reassures a consumer about the value of the product.