Top 25 Interview Question of Digital Marketing

Top 25 Interview Question of Digital Marketing

Q1) What do you understand by the term “Digital Marketing”?

Answer:

Digital Marketing refers to the umbrella of activities undertaken to market a business through digital channels. It includes targeted, measurable and interactive activities to reach out to and engage with potential and existing customers. It can include both organic and paid activities, which may also be used in combination.

As a field, digital marketing is quite vast, and it spans a wide range of activities such as social media marketing, search engine optimization, email marketing, affiliate marketing and so on.

Q2) Why is digital marketing preferred over traditional marketing?

Answer:

This is the era of digital marketing and the prospects are extraordinary. Some of the reasons contributing to the success of digital marketing over traditional marketing are –

• Cost-effectiveness
• Higher internet penetration
• Easy analysis, better tracking of leads and performance & usually better performance-focused ROI
• Better interaction with customers
• Faster / Real-time optimization
• Global reach
• Easy access to product/service information for consumers

Q3) What are the different types of Digital Marketing?

Answer:

Different Digital Mrketing aspects –

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Email Marketing
• Social Media Marketing
• E-commerce Marketing

Q4) Define SEO. 

Answer:

SEO or Search Engine Optimization is the process of increasing the quantity and quality of website traffic by increasing the visibility to users of a web search engine. SEO is the practice of getting traffic from the organic, editorial or natural search results on search engines.

Q5)What are the advantages of Digital Marketing over Traditional Marketing?

Answer:

The outcomes from digital marketing activities can be accurately measured, which is not always possible in traditional marketing methods. This measurement helps in calculating the real ROI, which is important for any marketing activity.

Digital Marketing opens up doors for two-way communication. Unlike marketing through conventional means, the digital methods of outreach can involve a customer response. This can help to gauge the effectiveness of the campaign, and improve it on an ongoing basis.

Marketing digitally is also far more cost effective than traditional methods. Cost of reaching to each individual is usually far lower.

Digital mediums of marketing allow a great degree of control in terms of starting, pausing or stopping any campaign at any point in time.

Q6) What are the key areas where you can use keywords to optimize your site ranking?

Answer:

For better page ranking, keywords can be used in the following areas-

• Website URL
• Website Title
• Meta tag
• Web page content
• Body text
• Headlines

Q7)What are the different types of SEO?

Answer:

White hat SEO – It is the most popular SEO technique that utilizes methods and techniques to improve search engine rankings of a site which do not run afoul of search engine guidelines. White hat SEO uses techniques like high-quality content, link acquisition, website HTML optimization, and restructuring. With White hat SEO, you can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by search engines. Some of the black hat SEO techniques are keyword stuffing, link spam, hidden text, hidden link. Using these techniques, you can expect unpredictable, quick but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a transformation from black SEO techniques to white SEO techniques and from white SEO techniques to black SEO techniques.

Q8) Explain inbound marketing and outbound marketing.

Answer:

Inbound marketing – This includes attracting customers and turning them into leads through different marketing channels like SEO, content marketing, viral videos, webinars, social media campaigns, etc.

Outbound marketing – It involves reaching out to the targeted audience via more traditional forms of marketing, such as TVCs, radio ads, print advertisements, trade fairs, sales calls, and emails.

Q9) Which form of digital marketing is better: SEO or PPC?

Answer:

Pay Per Click or PPCis a form of paid marketing where one can display ads in the sponsored results section of each search engine’s results page by paying a fee, while SEO is a free activity that helps to build traffic by achieving high rankings in the organic search results. One can’t say whether PPC or SEO is better, as it depends on business requirements and most importantly, budget.

Q10) Name some marketing automation tools.

Answer:

Some of the scalable digital marketing automation tools are :

• Anygrowth
• io
• LeadFuze
• Marketo
• Eloqua
• io
• Constant Contact
• HubSpot
• ExactTarget/Pardot
• Userfox

Q11) Can you list out some of the useful Digital Marketing Tools?

Answer:

There are a countless number of Digital Marketing Tools available on the web, with new ones getting added every other day. However, there are some tools that have been around for a while and are quite popular for the specific functionality they offer.

For instance

• SEO Tools – Ahrefs, SEM Rush, Moz, SpyFu
• Keyword Tools – Google Keyword Planner, UberSuggest
• Analytics Tools – Google Analytics, Kissmetrics
• Email Campaigns – MailChimp, Aweber
• Social Media Automation – HootSuite, Buffer
• Content Idea Generating Tools – BuzzSumo, Google Trends
• Graphic Designing Tools – Canva

Q12) Do you know how to generate traffic on a website? Tell me some of the ways.

Answer:

There are many ways to generate traffic on a website. Some of the popular methods include:

• Optimizing the website for search engine ranks by engaging in both on-page and off-page SEO activities.
• Crafting compelling titles to encourage a high Click Through Rate(CTR) on the Search Engine Results Page(SERP).
• Creating and publishing evergreen type of SEO optimized content that adds real user value and encourages visits to your site.
• Maintaining a blog on your website.
• Answering popular questions on platforms like Quora, and leaving behind links to your website.
• Building an email list by capturing leads on your website, and communicating with them regularly.
• Running social media and PPC ads to attract visitors to website.

Q13) What do you understand by AMP?

Answer:

In a mobile dominated Internet world, search users prefer to browse through mobile responsive websites that offer an agile experience. Slow load times can be frustrating and Accelerated Mobile Pages (AMP) is a mechanism to address that problem.

AMP is essentially an open source initiative by Google that enables publishers to multiply the website speed on mobile devices and enable them to load almost instantaneously. This helps to offer a great user experience while browsing. AMPs are supported by many platforms and are accessible across browsers.

Q14) What is content marketing?

Answer:

Content marketing is a marketing technique for the creation and distribution of relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of driving them to be future customers.

Q15) What is the need for content marketing?

Answer:

A good content marketing strategy helps to –

• Increase your site traffic
• Generate brand awareness
• Educate the market
• Increase engagement with your brand
• Generate sales in the medium term
• Boost lead generation
• Increase the lifetime-value
• Reduce the cost of customer acquisition

Q16) Explain Google AdWords Remarketing.

Answer:

Google AdWords Remarketing is referred to a targeted marketing strategy that assists the marketers to reach out to people who visited their site previously but did not complete the purchase. Remarketing helps target the right people at the right time with the right ad. It helps increase conversion rates as the past site visitors may already be familiar with your brand and turn into prospective customers easily.

Q17) What is the limit for the characters in Adwords Ads?

Answer:

The headlines and sub-headlines should not be more than 30 characters and the descriptions should be within 90 characters.

Q18) Name some of the Google AdWords ad extensions?

Answer:

• Call extensions
• Callout Extension
• Promote extension
• Structured snippet extension
• Sitelink extension
• Affiliate location extension
• App extension

Q19) What is the role of SEO in digital marketing?

Answer:

SEO is the acronym for Search Engine Optimization and it helps your web page easy to find, crawl, categorize, and help it rank on the first pages of search results. SEO is a crucial digital marketing channel that involves several activities like crawling, scanning, and indexing, measuring pertinence and recovering.

Q20)How will you determine if a link is a bad link?

Answer:

 Bad links are usually :

• Links from a low-authority or questionable domain
• Links pointing to irrelevant context and/or source
• Links embedded in the suspiciously keyword-matched anchor text
• Links pointing to a link exchanges
• Repetitive links
• Link from same anchor texts from different websites
• Links from sites not indexed by Google
• Spam links
• Paid links

Q21) What is the difference between indexed and crawled content?

Answer:

The indexed and crawled content would be the same thing because crawling is when Google sends its bots to your site and collects information from your website. But indexed is also when Google already incorporates it into its search results. Can there be content that is crawled and not indexed? Indeed, there could be content that Google has crawled and has not been indexed when you have added the meta tag “no index” in the HTML code to this content, to this web page, to this post. In this way, even if that content is published on the Internet, Google would not be indexing it.

Q22) In your opinion, how should a business use social media as a tool for customer service?

Answer:

I think the best way to use social media for customer service is by responding consistently to customer queries and complaints, and trying to do it as promptly as possible.

If businesses simply advertise and share posts, but don’t care to respond to customer’s posts on their handles, it can really annoy the customers and work negatively for the business. Non-response can also create a feeling of distrust which defeats the purpose of nurturing a social media presence altogether.

Q23) How do you write a great Call To Action (CTA)?

Answer:

When I attempt at writing a Call To Action (CTA), I start with identifying the goal of writing the text very clearly in my mind. Based on the action I want to compel the reader to take, I then write the content with a few pointers in mind. They include –

• First person tonality that directly talks to them
• Concise and absolutely straightforward content
• A key benefit that the reader gets from taking action
• Words that convey a fear of missing out/sense of urgency

Q24) Do you know what is Email Marketing?

Answer:

Email marketing is essentially a popular means to reach out to existing and potential customers at consistent interval via electronic mails. It is extremely popular as it is a very cost effective method to reach out to a large number of people. It works wonderfully to win customer confidence by means of building their trust, and also staying on top of their minds with regular communication.

Email marketing is meaningful for all types of businesses, whether the purpose is to acquire new customers, or keep ongoing communication with existing ones.

Q25) What is more profitable in the long term for a company, an SEM campaign or an SEO campaign? 

Answer:

If our goals are long-term, logically an SEO campaign. An SEM campaign needs a budget and if our profitability is designed for a long time, we will have to continually keep our budget active. In addition, all the work we do in SEO positioning will always be there and we simply have to maintain that SEO positioning.