How to Boost Sales on Amazon

One way to do this is by monitoring product questions and answers on a daily basis. Another is by using a tool like LandingCube, which lets you build email opt-in funnels in just minutes.

1. Optimize your product listings

Amazon has a lot of competitors and to make sure your products are noticed, you need to optimize your product listings. That means creative titles and keywords, high-quality images, and detailed product descriptions.

The Amazon A9 algorithm ranks listings based on relevance and performance, with the most relevant products showing up in search results. However, the algorithm also considers customer experience, which includes seller conversion metrics like shipping times, response time to customer questions, and limited order defect rates.

You can add backend keywords in seller central to help Amazon identify your product listing and search terms. However, only 250 bytes (125 words) are allowed for backend keywords. If you go over that limit, your product will be excluded from search results. So keep this in mind as you create your backend keyword list.

2. Optimize your product images

The quality of your product images can make or break a customer’s buying decision. They need to be clear, high-quality, and eye-catching.

For example, it’s a good idea to use photos of your products from different angles. This provides shoppers with more context and can help them better understand how the product will fit into their home or lifestyle. It also helps meet Amazon’s guidelines, which require that your product image accurately represent the dimensions of the item.

Another tip is to resize or crop your product images. This will help you create a consistent look and feel for your product images, which can increase your brand’s credibility and sales. It can also help ensure that your product images are optimized for search. This will help you meet Amazon’s guidelines and prevent your listing from being suppressed.

3. Optimize your product descriptions

Using product descriptions to communicate your product’s value to customers is essential. But many businesses skip this step, creating descriptions that are bland and lackluster.

The best sellers optimize their product titles to include key product features, as well as relevant keywords. The title is a crucial factor in Amazon’s search algorithm, and can influence shoppers’ decisions to purchase your products.

The best product titles do not exceed 200 characters, and should be structured in bullet points. Ideally, use 5 to 7 bullet points, and don’t overstuff them with irrelevant words. Also, capitalize the first letter of each word for clarity. This will boost your chances of ranking higher in searches. Lastly, the title should include the brand and model name, and be clear and informative.

4. Optimize your product reviews

Amazon’s search algorithm takes into account a number of factors, including customer reviews. Positive feedback from previous buyers provides social proof and can help potential customers understand if your product is the right fit for them.

Phenomenal customer service is another key factor to boosting your product reviews. Make sure your team follows through on promised shipping times, answers questions promptly, and limits order defect rates.

To help increase your chances of receiving high-quality reviews, consider running a contest or offering exclusive discounts to new customers to encourage them to leave a review. 

5. Optimize your product keywords

Online shoppers use keywords to find the products they want. It’s important to optimize your product keywords in order to reach a larger audience and boost sales on Amazon.

Start by optimizing your product title. The most common search term for Amazon users is brand name, so include it in your title to help customers discover your product.

The product description is another great place to include your key keywords. You have up to 1000 characters to use, so make sure to include the keywords that are most relevant to your product.

Also, don’t forget to optimize your backend keywords in Seller Central. These are keywords that you add in the backend of your listing, which help Amazon search for your product and rank it accordingly.

6. Optimize your product title

Product titles are one of the most important elements in optimizing your Amazon listing. They influence both text match relevancy and click-through rate (CTR), and can have a big impact on where your listing ranks in Amazon search results based on their A10 algorithm.

Titles should be informative and concise, capturing the customer’s attention in just 80 characters or less. Include a brand name (if relevant) to signal that your product is a trusted, established product. Mentioning your brand name also promotes brand awareness and increases the likelihood of a retargeted marketing campaign.

Use the remaining 250 characters in your title to include all of your key product features. Keep in mind that customers are looking at your title to determine if the product is right for them.

7. Optimize your product description

The product description section on Amazon is an opportunity for businesses to express themselves and promote their products. However, the information you can include in this section is more limited than that of the title and features sections. For example, you cannot mention subjective comments or time-sensitive promotions. You also cannot use HTML tags or special characters.

Since shoppers often skim through product descriptions, it is important to write engaging and informative bullet points that highlight the benefits of your product. For example, you can highlight your product’s durability or explain how it solves a specific problem that many customers experience. This will help your product stand out from the competition and boost sales. Additionally, positive reviews serve as social proof that your product can live up to customer expectations.