flydubai adopts Amperity for customer data management, partnering with the AI-powered customer data cloud to unify traveller insights across systems and deliver smarter, personalised experiences throughout the travel journey.
flydubai adopts Amperity for customer data management in a strategic collaboration that unifies traveller data across multiple systems and touchpoints enabling the Dubai-based carrier to gain a deeper understanding of customer preferences and deliver more relevant, contextual engagement throughout the entire journey.
The partnership, announced on January 12, 2026, brings together flydubai’s vision for next-generation customer experience with Amperity’s AI-powered customer data cloud platform. By connecting disparate travel data in real time with advanced identity resolution and airline-specific data modeling, the collaboration creates a complete, unified view of passenger behaviour to support both personalised engagement and operational excellence.
Solving Complex Airline Data Challenges
Airline customer data is notoriously fragmented, with bookings from multiple sources, limited third-party identifiers and inconsistent customer records. Amperity’s platform was chosen for its ability to intelligently resolve identities and stitch together passenger data from across systems including communications, check-in, in-flight recognition, customer service and marketing giving flydubai a real-time, comprehensive customer view.
This unified data foundation strengthens flydubai’s roadmap toward Modern Airline Retailing, empowering teams to better understand traveller needs, personalise offers and improve relevance of communications at every stage of the travel lifecycle.
Driving Personalised Engagement and Operational Insight
By leveraging Amperity’s Identity Keychain and multi-index Profile API, flydubai will instantly retrieve and reconcile passenger data across a wide range of systems. This enables deeper insights into customer behaviour patterns from booking preferences to on-day travel interactions which can be used to tailor services, timing of offers, messaging and support across digital and operational channels.
According to Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai, the partnership will help the airline transition more effectively to an Offer-Order-based ecosystem and use data-driven insights to deliver timely, personalized communications that meet evolving traveller expectations.
A Step Forward in Digital-Led Airline Experience
flydubai’s network spanning more than 135 destinations across 58 countries with a modern fleet of Boeing 737 aircraft continues to grow, carrying millions of passengers each year. The collaboration with Amperity reflects the carrier’s commitment to investing in digital innovation and customer experience, positioning the airline as part of a new generation of customer-centric travel providers capable of leveraging AI-driven insights at scale.
Derek Slager, co-founder and CTO of Amperity, emphasised that airlines today need platforms that can handle the complexity and speed of modern travel data so that every bit of information from loyalty interactions to day-of-travel touchpoints can inform personalised experiences.
Looking Ahead
With its adoption of Amperity’s customer data cloud, flydubai gains a platform tailored for airline-specific use cases that supports not only marketing and personalised communications but also eCommerce, customer service and operational teams.
As airlines increasingly embrace data-led strategies to differentiate their offerings and foster loyalty, this partnership marks a meaningful step in flydubai’s digital evolution unlocking actionable traveller insights and delivering smarter, more relevant experiences across the entire travel lifecycle.
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