Simpro Group Expands AI-First Platform With Delight Acquisition

Simpro Group has announced the acquisition of Delight, an AI-driven customer engagement solution, in a strategic move to boost its AI-first platform and extend capabilities beyond traditional field service management. The deal strengthens Simpro’s ability to help trade businesses not only complete jobs but also drive repeat revenue and long-term customer value through automated follow-up and insights.

The acquisition of Delight marks a significant step in Simpro Group’s vision to build the world’s first comprehensive AI-first operating platform for the trades. According to the company, this expanded platform integrates Delight’s technology directly into its existing suite of tools, enabling field service businesses to automatically identify opportunities for new work, service expansion, and higher customer lifetime value all with less manual effort thanks to AI-powered automation.

Simpro Group’s Chairman and CEO emphasised that the acquisition aligns with its broader strategy to deliver a full spectrum of AI-enabled solutions that support trade businesses from job execution through to customer engagement and revenue growth. With Delight now fully integrated and available to Simpro customers worldwide, businesses can expect improvements in communication with their customers and increased profitability through timely, relevant follow-ups based on real service data.

Prior to the acquisition, Delight was already a trusted integration partner for Simpro, with customers reporting measurable results such as a 15 % boost in sales and a 10 % increase in recurring revenue in as little as six weeks by leveraging automated, targeted follow-up communications. These early outcomes helped validate both the market demand and strategic value of integrating Delight’s capabilities into Simpro’s broader platform.

Looking ahead, the Delight team will join Simpro’s product and engineering organisations to further innovate and scale AI-powered tools designed specifically for trade and field service businesses. With this acquisition, Simpro Group reinforces its leadership in providing end-to-end solutions that enhance operational efficiency while driving growth through smarter customer engagement.

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