PROS named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms

PROS named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026, as reported in the latest vendor assessment that evaluates solution providers shaping the future of pricing, revenue and profit optimization for business-to-business (B2B) enterprises globally. This recognition reflects PROS’s strength in combining advanced artificial intelligence, real-time analytics and a unified commercial platform to help organizations optimize pricing and profit in a dynamic market.

What the Leader Recognition Means

The IDC MarketScape report assesses vendors on a broad range of capabilities, including technology innovation, market execution and customer value delivery. PROS’s placement as a leader highlights strategic strengths that resonate with B2B business demands, particularly around AI-enhanced pricing science, real-time decision support and unified revenue optimization.

According to Tiffany McCormick, Research Director at IDC, the marketplace is increasingly seeking solutions that combine speed, intelligence and scalability, with PROS’s platform recognized for enabling real-time, explainable pricing decisions at enterprise scale, a key differentiator for modern revenue operations.

Core Strengths Driving PROS’s Market Leadership

Unified Commercial Platform

PROS delivers a horizontally integrated solution that spans pricing strategy, rebate and contract management, CPQ (Configure-Price-Quote) and subscription management enabling customers to manage the entire commercial life cycle from a single platform. This unified approach eliminates data silos, streamlines workflows and enhances execution consistency across teams.

Advanced AI and Real-Time Pricing

At the heart of PROS’s platform is its AI-powered pricing optimization engine, which utilizes neural networks and generative AI to move beyond traditional approaches and deliver transaction-specific pricing recommendations. These AI capabilities are embedded across commercial workflows, enabling intelligent pricing, rebate strategies and product recommendations that react instantly to market changes.

The real-time pricing engine also supports sub-300 millisecond response times and enterprise-grade uptime — critical for high-volume B2B commerce, eCommerce and dynamic pricing scenarios that require instantaneous, data-driven decisions.

Enterprise Scalability and Reliability

PROS’s platform is engineered for high performance and broad scalability, processing trillions of transactions worldwide annually while maintaining robust service level agreements (SLAs). This reliability is essential for global enterprises that operate across markets with varying demand, supply and pricing complexities.

Why Market Recognition Matters for B2B Organizations

In an era of increasingly complex pricing environments shaped by evolving customer expectations, tariffs, self-service buying and rapid macroeconomic changes businesses need solutions that can optimize revenue and protect profit margins without slowing go-to-market velocity. PROS’s placement as a leader underscores its ability to help companies meet these challenges with agility and confidence.

Real-time pricing, coupled with explainable AI, enables decision makers to balance competitive offers with profitability goals. This is especially crucial for B2B operations where price adjustments and strategic recommendations must be backed by data transparency and operational traceability.

How PROS Helps Drive Business Outcomes

• Faster, data-driven pricing decisions: AI insights empower pricing teams to execute adaptive strategies that align with demand shifts and customer behavior.
• Integration across commercial functions: By unifying key revenue processes in one platform, organizations can reduce complexity, improve forecast accuracy and strengthen cross-functional collaboration.
• Resilience and agility in volatile markets: Real-time models allow businesses to respond to external factors including competitor moves, supply fluctuations and macro trends without losing profitability.

What This Recognition Signals for 2025–2026 and Beyond

Being named a leader in the IDC MarketScape places PROS at the forefront of next-generation revenue and profit optimization platforms solutions increasingly central to B2B growth strategies. As digital commerce expands and AI adoption accelerates, enterprises that leverage unified, AI-powered pricing and commercial platforms will be better positioned to drive sustainable growth, improve customer satisfaction, and maximize long-term value.

This leadership recognition also reinforces the broader trend toward AI-enabled RevTech solutions that empower businesses to plan, price and profit more efficiently across complex global markets, a capability that will continue shaping revenue operations strategies well into 2026 and beyond.

By strengthening pricing, analytics and commercial execution under one intelligent platform, PROS continues to lead the evolution of B2B revenue optimization helping organizations turn data insights into growth and profitability at scale.

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