Bonterra launches a unified mobile-friendly giving hub to simplify nonprofit donations

Bonterra launches a unified mobile-friendly giving hub, unveiling The Giving Hub a new donation platform powered by AWS and Amazon Business technology that brings cash and in-kind giving together under one seamless, donor-friendly interface.

This new solution integrates Bonterra’s GiveGab donation engine with Amazon Business Donation Driver APIs, enabling donors to support multiple nonprofits from a single site whether through direct cash gifts or by purchasing items from wish lists.

Why The Giving Hub Matters for Donors and Nonprofits

A One-Stop Shop for Giving

The Giving Hub allows donors to browse a catalog of participating nonprofits, choose causes they care about, and donate cash or select items from curated nonprofit wish lists all in a single unified flow. This simplifies the giving process and removes friction at checkout.

Streamlined In-Kind and Cash Donations

Nonprofits gain access to Amazon Business’s donation-driver infrastructure, letting them easily create wish lists, receive item donations, track in-kind contributions, and manage fulfillment alongside traditional cash-gift handling.

Mobile-First Experience for Holiday & Giving-Season Donors

As holiday and “giving season” demand surges, the mobile-friendly design ensures donors can contribute quickly and conveniently from their phones, a crucial factor for maximizing participation during peak periods like Giving Tuesday.

🌍 Unified Platform for Multiple Nonprofits

Rather than navigating separate donation sites for each nonprofit, donors can access a curated marketplace of organizations improving discovery of causes and enabling donors to support multiple missions through one gateway.

What the Partnership Between Bonterra and AWS Brings

This initiative builds on the expanding partnership between Bonterra and Amazon Web Services (AWS), combining Bonterra’s nonprofit-focused fundraising solutions with AWS’s scalable cloud infrastructure and donation APIs.

The result: a modern, cloud-native donation hub designed for scalability, security, and ease of use benefiting both large national nonprofits and smaller local charities.

What Nonprofits Should Know

• Simplified Fundraising Management: Nonprofits can manage both cash and in-kind gifts from a single platform reducing administrative overhead and improving donor experience.
• Broader Donor Reach & Accessibility: With a unified hub, nonprofits may reach donors who prefer giving items rather than money, or those who are motivated by ease and convenience on mobile devices.
• Transparent Donor Engagement & Fulfillment: Wish-list donations enable clearer tracking, fulfillment, and donor acknowledgment reinforcing trust and support transparency.
• Flexibility for Campaigns & Holiday Drives: The Giving Hub’s dual donation model is especially useful for holiday drives, emergency relief efforts, or campaigns where in-kind support (like supplies, goods) is as valuable as monetary support.

Implications & What’s Next

• The launch aligns with growing donor expectations for simplicity: modern donors increasingly prefer mobile-friendly, flexible donation options rather than legacy forms. The Giving Hub addresses that trend.
• By lowering barriers and centralizing giving, this platform could attract new donors including those who previously hesitated due to complicated donation workflows.
• As more nonprofits adopt The Giving Hub, competition among charities for visibility may rise making clear communication of impact and mission more important than ever.
• The success of this hub could influence broader trends across the nonprofit-tech sector, pushing more organizations to integrate cash and in-kind giving under unified, donor-centric platforms.

The launch of The Giving Hub by Bonterra and AWS represents an important step forward for philanthropy transforming how nonprofits raise funds and how supporters give. By bridging cash and in-kind donations in a unified, mobile-optimized experience, the platform simplifies generosity and empowers donors and nonprofits to connect more effectively than ever before.

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